Freight Transport Association

The Prince Michael Road Safety Award winning driver fatigue campaign implemented by the Freight Transport Association (FTA), was developed by Awake.

The FTA campaign was designed to both draw attention to the potential dangers of trucks being driven by tired drivers and to suggest measures to avoid the situation.

Awake produced information and practical advice for drivers that included posters, leaflets and pocket cards, plus an tailored FTA Guide to Driver Fatigue.